The trainer should explain what writing style to use for a specific audience. Training participants should have hands-on writing of news and stories i.e. headlines, teasers, leads and full texts, In addition, the trainer should present the concept and philosophy of writing and publishing using the social media. At the end of the training, the trainer should support the participants in developing a roadmap (i.e. "where to from here").
Suggested training modules for writing for the web are:
- How do people read on the web? (what research shows – usability and eye-tracking studies);
- Key principles of writing for the web;
- Writing titles, teasers, leads and quotes on the web;
- Structuring and formatting text for the web;
- Exercises – texts from the Serbian web recomposed;
- Language style for the web;
- Narrative structures for the web.
Suggested training modules for the social media are:
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Latest social media trends and technologies; advantages and disadvantages;
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Blog as an effective tool for spreading investigative stories: most important Blogging tips;
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How to use Facebook, Twitter, Flickr, Instagram and YouTube to its maximum capabilities for investigative stories.
Deliverables and Timeline
Deliverable 1: Preparatory material for the training submitted and accepted by UNDP to be submitted 5 days before the scheduled date of the training;
Deliverable 2: Training delivered - 2 days (September 2014);
Deliverable 3:Training report, stipulating achievements and lessons learned, prepared and accepted by UNDP to be submitted5 days after completion of a training.
All outputs provided by the trainer have to be quality reviewed and accepted by the UNDP Portfolio Manager.
Competencies
- Demonstrated experience in Social Media and Writing for the Web trainings;
- Demonstrated experience in the provision of trainings;
- Demonstrated prior experience in working with journalists;
- Demonstrated experience in working with social media tools, such as Facebook and Twitter;
- Superior communication and interpersonal skills.
Qualifications
- University degree in journalism or communications;
- At least 5 years of experience in practicing journalism, new media, blogging, online media;
- Strong twitter profile, strong profiles in other social media will be considered a strong asset;
- Knowledge of English and Serbian.
APPLICATION PROCEDURE:
The following are steps for on-line application:
- Submit the application (as listed below) via UNDP web site www.undp.org.rs under the heading “Jobs”. Interested individual consultants must submit the following information to demonstrate their qualifications:
1. Proposal:
(i) Explaining why they are the most suitable for the work
(ii) Providing all social media profiles
2. Financial proposal
3. Personal CV including past experience in similar projects and at least 3 references in the form of P11.
The above information should be included in the following documents:
- Offeror’s Letter to UNDP confirming Interest and availability for the Individual Contractor (IC) Assignment. Document can be downloaded at the following link: UNDP Serbia Official Website | Jobs. (only PDF will be accepted).
- Updated and signed P11 (PDF format) containing e-mail contacts of three referees to be indicated in P11 that may be could be found at: UNDP Serbia Official Website | Jobs.
Additional Information:
Engagement of Government Officials and Employees
Government Officials or Employees are civil servants of UN Member States. As such, if they will be engaged by UNDP under an IC which they will be signing in their individual capacity (i.e., engagement is not done through RLA signed by their Government employer), the following conditions must be met prior to the award of contract:
(i) A “No-objection” letter in respect of the individual is received from the Government employing him/her, and;
(ii) The individual must provide an official documentation from his/her employer formally certifying his or her status as being on “official leave without pay” for the duration of the IC.
The above requirements are also applicable to Government-owned and controlled enterprises and well as other semi/partially or fully owned Government entities, whether or not the Government ownership is of majority or minority status.
UNDP recognizes the possibility that there are situations when the Government entity employing the individual that UNDP wishes to engage is one that allows its employees to receive external short-term consultancy assignments (including but not limited to research institutions, state-owned colleges/universities, etc.), whereby a status of “on-leave-without-pay” is not required. Under such circumstance, the individual entering into an IC with UNDP must still provide a “No-objection” letter from the Government employing him/her. The “no objection” letter required under (i) above must also state that the employer formally certifies that their employees are allowed to receive short-term consultancy assignment from another entity without being on “leave-without-pay” status, and include any conditions and restrictions on granting such permission, if any. The said document may be obtained by, and put on record of, UNDP, in lieu of the document (ii) listed above.