| Overview : The UN Capital Development Fund (UNCDF) is the UN’s capital investment agency for the world’s 48 least developed countries. It creates new opportunities for poor people and their communities by increasing access to microfinance and investment capital. UNCDF focuses on Africa and the poorest countries of Asia, with a special commitment to countries emerging from conflict or crisis. It provides seed capital – grants and loans – and technical support to help financial service providers reach more poor households and small businesses, and local governments finance the capital investments that will improve poor people’s lives. Financial inclusion means universal access, at a reasonable cost, to a wide range of financial services, provided by a variety of sound and sustainable institutions. The range of financial services includes savings, credit, insurance, payments, local money transfers and international remittances. UNCDF with the financial support from Government of Denmark is implementing an Access to Finance (A2F) component of UNNATI Programme in the seven hilly districts of Mechi and Kosi corridor – Taplejung, Paanchthar, Ilam, Dhankuta, Terhathum, Bhojpur and Sankhuwasabha through National implementation modality (NIM) in partnership with Nepal Rastra Bank (NRB). This programme has been designed to basically enhance and improve agricultural sector in Nepal. The objective of UNNATI is “Promotion of sustainable inclusive growth that reduces poverty and raises living standards.” Within the context of UNATTI, the purpose of the A2F project is to support financial service providers to more effectively serve the agricultural value chain actors with appropriate financial products thereby enabling smallholder farmers and MSMEs to invest into their value chain activities leading to the sustained improvement in competitiveness of selected value chains. The A2F project interventions will have national impact with a specific focus given to the Eastern Development Region of Nepal. Further the activities of A2F should be, primarily, coordinated with the activities of “Commercialization of selected value chains” Component 1 – sub-component 1.1. UNCDF is leading the communications and knowledge management of UNNATI A2F project. Using national level platform beyond the target district has been identified as an effective means to share the knowledge and learning of the project regarding financial literacy. This will help for the wider dissemination of the materials related to financial literacy which has been already developed by the project. For which radio Public Service Announcements (PSAs) broadcasted through the leading national radio station has been identified as effective tool in creating awareness and informing public and also initiate policy level discussion related to access to finance and financial literacy. Radio is an ideal medium to reach-out to a large number of population as it is a popular medium of mass communication in Nepal. Public Service Announcements (PSAs) can be an effective means of catching people’s attention and conveying the short messages. The PSAs would contain various financial literacy slogans and messages. The objective of the assignment is to produce 15 different Public Service Announcement (PSAs) with key messages about financial literacy and broadcast them through national level radio stations to make the people aware about financial literacy | 
