| Overview : UNDP is the UN's global development network, an organization advocating for change and connecting countries to knowledge, experience and resources to help people build a better life. We are on the ground in 166 countries, working with them on their own solutions to global and national development challenges. As they develop local capacity, they draw on the people of UNDP and our wide range of partners.
The organization aims to completely relaunch its web presence under a major new initiative. We are looking for a world-class interactive agency to help us create a compelling design and user interface for this new effort utilizing theour web site(s), mobile, RSS, and various social media platforms. Our goal is nothing less than complete transformation of our online presence. At the end of the process we want to dramatically increase unique visits, pageviews and engagement (and maybe win some awards). As part of this initiative, we are in the process of procuring a flexible content management system, so a key part of the project will be bringing this technology to life with an online approach that delivers a knockout user experience.
The purpose of this RFP is to solicit proposals from experienced interactive agencies and providers of Web Design, Usability and Social Media outreach in conjunction with the deployment of a Web CMS solution to manage multi-lingual Internet content worldwide for the United Nations Development Programme. The technology for the Web CMS is being procured in a separate process and UNDP requires a cohesive interactive approach to deploying this solution that blends design, user experience, content, and social media. We aim to redesign and extend our current online outreach efforts, using user-centered design and a multi-platform approach that makes the most of the Web, while also extending our reach on mobile and through innovative social media campaigns. We are looking for a partner with an outstanding record of delivering world-class interactive approaches that significantly grow audience and engagement.
All relevant information, Instructions to Offerors and TOR are packaged as part of the attached RFP.
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