| Overview : RFP: Communication and Public Relations services, UNCDF China 1. Background Information and Rationale, Project Description UNCDF is the UN’s capital investment agency for the world’s least developed countries. It creates new opportunities for poor people and their communities by increasing access to microfinance and investment capital. UNCDF focuses on Africa and the poorest countries of Asia and the Pacific, with a special commitment to countries emerging from conflict or crisis. It provides seed capital – grants and loans – and technical support to help finance and non-finance institutions reach more poor households and small businesses, and local governments finance the capital investments – water systems, feeder roads, schools, irrigation schemes – that will improve poor peoples’ lives. Established by the General Assembly in 1966 and with headquarters in New York, UNCDF is an autonomous UN organization affiliated with UNDP. Working along with UNDP China the proposed engagement of UNCDF aims to work with private sector on driving innovations that could reach low and moderate income. Drive South-South cooperation and sharing development experiences and lessons learned through South-South Dialogue. 2. Specific Objectives UNCDF is looking for a firm to provide Communication, Public Relations (PR) and Event Management services to its activities in China (mainland). The aim of these activities in combination would be to achieve specific results where the supported partnerships develop new use-cases that resonate with the target segments and at same time raise awareness on the importance of digital finance and solutions for the financial health and well-being of low-to-moderate income people. UNCDF wishes to help make a case to CEOs of private sector companies and directors of development organizations that there is both a business case and a policy imperative to ensure that the benefits of digital finance and solutions are broadly shared across all income spectrums as well as provide guidance on how each of the different actors (private companies and development organizations) can contribute to this goal in a responsible manner. In addition to the south-south cooperation and dialogue. UNCDF will enter into a non-exclusive Framework Agreement, also known as Long-Term Agreement (LTA), with one firm that will perform the services described below on a need-basis. In UNCDF, an LTA is a framework agreement by and between UNCDF and a company or individual where the latter may, at any time within the duration of the LTA, be required to render the agreed services at the agreed and fixed unit prices for a minimum period of 12 months, with potential extension for up to two (2) additional years, depending on satisfactory performance of the company. The duty station of the assignment is China (Beijing and other Chinese cities). Deadline for submissions is 15 February 2019, 18.00 p.m., EST (extended deadline, first deadline was 30th January 2019). | 
