Documents
Terms of reference for the Preparation of Catalogue on Uganda's Tourism ProductsREQUEST FOR PROPOSAL (RFP) : Preparation of a catalogue on Uganda’s Tourism Products”
RFP - Request for proposal
Kampala, Uganda - UGANDA
02-Nov-12
19-Oct-12
9987
Background:
Tourism is the world’s largest and fastest growing industry with an annual growth rate of 7% between 2004 and 2007. Even during the global economic recession, growth of the industry was estimated at 2.5%. Currently, tourism is Uganda’s fastest growing industry with an average annual growth rate of 21%. As such, government of Uganda in its National Development Plan 2010/2011 – 2014/2015 identified tourism as one of the primary growth sectors for transforming Uganda into a middle income country. The government recognizes that in the short to medium term, the tourism sector will be one of the key drivers in the country’s efforts to reduce poverty and to provide the base for job creation, revenue and foreign exchange generation; and provision of livelihoods for a significant number of the population. However, the growth and performance of the sector is constrained by, inter alia, the lack of information on Uganda’s tourism products and services.
In support of government efforts to improve growth and performance of the tourism sector, Uganda Tourism Board (UTB) with support from UNDP is implementing a project; “Support for the Development of Inclusive Tourism Markets in Uganda”. The project will support the government of Uganda in development of inclusive markets in tourism, focusing on the participation of the poor and local communities in the tourism sector as entrepreneurs, employees and consumers. The project will therefore empower the poor to increase benefits from the tourism industry and improve their livelihoods through access to labour and markets, and increased opportunities for decent work and incomes. The project will also support the preparation a catalogue on Uganda’s tourism products and services in order to increase their visibility at both the national and global levels.
Rationale:
The tourism sector is the second largest foreign exchange earner and generated US$805 million in foreign exchange earnings in fiscal year 2011/2012. In particular, the sector’s total contribution to GDP is estimated at US$ 1.4 billion, representing 7.6% of GDP; in the year 2011 trailing only remittances from abroad. However, the growth in number of tourists visiting Uganda and subsequent growth and performance of the tourism sector is hampered by limited awareness of Uganda’s tourism products at both the national and international levels. In particular, this is occasioned by the limited sources of information on Uganda’s tourism products.
Tourism is an information-sensitive industry while cataloguing is widely recognised as an extremely valuable marketing tool. It is therefore pertinent that a catalogue on Uganda’s tourism products and services be developed as a tool to showcase and market Uganda as a viable tourism destination. A national catalogue on Uganda’s tourism products and services will give the sector as a whole, the opportunity to promote itself nationally and internationally by providing relevant and up-to-date content on Uganda’s tourism sector that will be distributed to government agencies, embassies and consulates, leading tour operators, travel agents, opinion makers, the media both here and abroad as a reference point for tourism opportunities in Uganda. The catalogue, as a part of a whole marketing strategy, will also increase interest in and raise awareness of Uganda’s unique tourism products by providing a detailed listing of these attractions.
Objective of the Assignment:
The overall objective of the assignment is to compile, design and publish a detailed catalogue to showcase and provide information on Uganda’s tourism products and services. The catalogue will contribute to the promotion of Uganda as a tourism destination through one of the most effective communication tools by developing a coherent and integrated information source on Uganda’s products and services.
The specific objectives of the consultancy include:
UNDP and Uganda Tourism Board are seeking to recruit a consultancy firm to compile, design and print a detailed catalogue on Uganda’s unique key attractions/ tourism products. In rendering the required services as per the scope of work, the design/publishing firm will be required:
Specifications of Catalogue
Type of product: Tourism catalogue in English.
Size: 190mm by 260mm
Pages: 250
Paper Type: 100# dull/matte text paper for inside pages; 100# gloss cover paper
Cover paper: Matt lamination for additional protection
Binding: Centre stitched
Printing: Offset
Quantity: 5,000 copies
Deliverables
The key deliverables of this assignment include:
Ownership and intellectual property:
UNDP shall acquire ownership of all assignment deliverables both hard and soft copies and the right to use them as deemed fit. The deliverables may thus not be published or used without the express permission of UNDP and UTB in line with the national and International Copyright Laws applicable.
Reporting:
The individual consultant/ firm shall report to the Team Leader, Growth and Poverty Reduction Programme, UNDP who shall be responsible for assuring the overall technical quality of the key deliverables. In the implementation of this role, the Team Leader will be technically backstopped by Programme Officer, Growth and Poverty Reduction, UNDP; the Project Manager at Uganda Tourism Board and the UNV Tourism Development Specialist.
The required format for all the reports generated shall be agreed with UNDP upon the inception of the assignment.
Skills and experience of the Consultancy firm:
Technical Competencies:
Personnel Competencies:
Company Legal Requirements:
Payment Modalities:
Payment to the consultant will be made in three installments upon satisfactory completion of the following deliverables:
Application Procedure:
Application Procedure - applicants are required to submit an application and proposals, which include the following:
Proposal:
Supporting documents / certificates towards fulfilling eligibility criteria which must be submitted :
CV:
Financial Proposal:
Technical proposal(one soft copy-data CD and one hard copy) and financial proposal( in separate sealed envelopes) clearly marked: “Consultancy Services: Proposal for Preparation of a Catalogue on Uganda’s Tourism Products.", should be delivered through the Registry and addressed to the following address, and MUST be submitted before or not later 2nd November 2012, on or before 11:30am:
The Resident Representative
United Nations Development Programme (UNDP)
Plot 11 Yusuf Lule Road,
P.O Box 7184
Kampala, Uganda
Tel: 256 414112100
Attention: Procurement Unit
Notes:
Please ensure that the person delivering the proposal signs the registry List when submitting the proposal.