Overview : Objectives of the Assignment The work of MIF in the field of knowledge management and communication requires the services of a graphic design service provider to strengthen its communication strategy and produce communication products for the Initiatives and projects under the MIF program, including its International Municipal Investment Fund (IMIF) – Technical Assistance Facility (TAF), the Blue Peace Financing Initiative or the MIF country programs. The objective of this service provision is to support the work of UNCDF, in particular MIF, in the field of graphic and multimedia design in respect to: Implementation of UNCDF’s branding policy to MIF publications and communication materials: - Ensure that all publications, reports and products are produced in line with UNCDF graphic guidelines;
- Implement the graphic guidelines in all MIF communication products;
- Deliver creative and innovative ideas for print, electronic, web-based and animated PPT presentations, including videos.
Creative Design and lay-out of reports and other products: - Editing/quality proofreading/copywriting of documents/publications;
- Design of reports and other communication materials for printing and electronic distribution;
- Develop, improve and edit art-work, photos, videos, charts and other graphic elements;
- Layout and design information and communication materials (banners, posters, brochures, booklets, leaflets, books, calendars, bulletins, flyers, cards);
- Create animations for illustrative purposes such as animations, videos, infographics, presentations and more advanced solutions.
Provide Strategic and creative guidance and input to strengthen visibility and positioning of MIF-Initiatives: - Develop MIF Communication strategy, including social media strategy:
- Identify active and passive communication channels and opportunities for MIF, incl. social media, TV-interviews, News Feeds, Podcasts, publications, etc,;
Any other service required for digital, graphic and multimedia services for the MIF program. Content and detailed specifications for each individual assignment will be given to the selected bidder as and when the services are requested and based on the communication strategy and workplan suggested by the selected bidder. Expected Outputs and Deliverables Working under the direct supervision of the MIF Program Manager and/or designated Program Specialist, the consultant will be responsible for the production of high-quality knowledge and communications products and perform the following tasks: A) | Editing/quality proofreading/ copywriting | - Editing English language of the draft document
- Checking for repetition and shortening of the document as needed
- Extract key messages for target audience
- For longer documents, prepare an executive summary
- Ensure traceability of changes by using track changes
- Submit to UNCDF MIF Program for comments and acceptance
- Revise and finalize as discussed with the UNCDF MIF team
- If the project is to be done in multiple languages, same proofreading procedure described above applies
| B) | Graphic design and layout of assigned communication product | - Develop creative design identity for MIF products
- Develop separate design identity for IMIF and Blue Peace Products
- Propose 3 options of layout templates that can be used for various publications
- Revise the selected layout as discussed with UNCDF
- Design and layout the publications including highlighting key messages, quotes, tables, diagrams, maps, logos, and illustrations/photos
- Propose and insert quality photos illustrating MIF Initiatives and countries where it operates
- Submit to UNCDF for comments and acceptance
- Revise and finalize as discussed with the UNCDF MIF team
Typical deliverables may include the following professionally edited and creatively designed products - MIF Brochures (English and French)
- MIF Annual progress reports (English and French)
- Project and/or “client” profiles / factsheets (English & French)
- Leaflets (English) (1-2 pager per product)
- Slide-Decks
- Concept Notes and Proposals in final stages of submission
- Infographics, videos and animations (incl. maps and other illustrations)
- Any other MIF publications and communication materials, such as logos, banners, visual style guide for Programme’s communication products, brand stationaries templates (i.e. A4 letter, envelopes, business cards, fold), etc.
| C) | Preparation of materials for printing and website | - Prepare products in different formats (PDF, PPT, Word, interactive tools, tiled.co, Adobe Creative Cloud, and other formats)
- Obtain a final sign off from UNCDF MIF before submitting electronic files to the printer / publishing on website or other platforms
- Prepare the electronic files for the printer / animated products for publishing
- Send electronic files to printer and liaise with printer during printing process, receive and mark up final blueprint with final corrections from UNCDF MIF
- Prepare high and low resolution electronic files for web-posting
- Submit all final files to UNCDF via sharepoint or other interactive cooperation tool
| D) | Develop Communication Strategy and Provide Guidance to MIF | - Develop Communication Strategy for MIF
- Provide creative guidance
- Identify new opportunities to strengthen visibility of MIF
- Explore/ suggest new/creative ways to communicate
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