| Overview : UNDP/GEF Improving Energy Efficiency Project for Lighting and Appliances (IEEL&A) is a project that is jointly financed by United Nations Developing Program (UNDP) and Global Environment Facility (GEF) and its overall goal is to improve the energy efficiency of lighting and household appliances, and transform the Egyptian market towards using efficient equipment. The (IEEL&A) project started an awareness campaign digitally on Facebook and YouTube and is looking forward to go outdoor as well to reach public directly. And it was found that Cairo Metro transports around 4 Million passengers daily which means our message can reach a huge number of audience. 2. OBJECTIVE The (IEEL&A) is going to start an awareness campaign in Cairo Metro and it is going to be a Vinyl poster covers the Metro Body itself with some graphic reflects the message of the campaign “Watty El-Watt وطي الوات” which aims to consumption reduction and Electricity saving in order to increase the public awareness of the project mission in saving energy. 3. SCOPE OF WORK - Design an artwork graphic reflects the campaign identity and message
- Design and colors should be attractive yet simple as it will be posted on a moving body
- Come up with creative and innovative concept ideas and text
- Message should suit the target Audience of metro passengers who are considered B & C class
- Printing should be on an outdoor four colors vinyl with lamination to be durable and washable as it will stay for four months
- Proposer is meant to provide a sample of the used materials
- Total area of the metro body is around 1000 m2, yet proposer is liable to acquire the Metro dimensions by themselves in case of acceptance
- Warranty should be provided on the colors and vinyl texture against the weather conditions “color fading, vinyl decay …etc”
- Designs should be delivered in open source format upon request
- Technical evaluation will be assessed upon material sample received, basic creative concept and imagination of the design and its 3D lay out
- Establishing a 3D Visualized metro body after applying designed layout to it showing all metro aspects
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