|Introduction : |
The Action Research aims to identify cost inefficiencies in the coffee value chain and improve farmers' cash flow through digital payment initiatives. To identify such initiatives, the consulting firm must identify points in the value chain where the conditions are the most ripped to be accelerators and/or can generate incentives in the adoption and use of digital payments. The consultanting firm is expected to do literature research, data analysis, stakeholder interviews, and field visits in Guatemala. The goal is to create efficient value chains, enhance coffee sector resilience, and promote gender equality. Two phases are planned: Phase 1 focuses on the cost of cash, and Phase 2 evaluates the impact of responsible digital payments on small coffee farmers' sustainability. Different regions and agribusiness sizes will be considered, and stakeholders will be informed about cost implications in the ecosystem. The initiative may lead to financial products like savings, credits, and microinsurance for climate resilience. Advocacy for regulatory and policy changes will be part of the effort. The initiative aligns with various UN Sustainable Development Goals and aims to share lessons learned with other agriculture sectors.
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