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Brand Zambia Consultancy – Content Creators Bootcamp and Brand Ambassador
Procurement Process
RFP - Request for proposal
Office
UNDP-ZMB - ZAMBIA
Deadline
20-Dec-24 @ 03:52 PM (New York time)
Published on
06-Dec-24 @ 12:00 AM (New York time)
Reference Number
UNDP-ZMB-00374
Contact
Procurement Team - procurement.zm@undp.org
Introduction
Project Description:
Zambia, blessed with immense natural beauty, rich mineral resources, and significant economic potential, has stood out in Africa for its stability and peaceful political transitions. Over the years, the country has fostered peace within its borders and with its neighbors, an achievement less common across the continent. However, challenges remain in translating this potential into sustained socio-economic growth. Zambia has faced hurdles in effectively promoting itself globally, a gap that has limited foreign investment and job creation. Furthermore, the COVID-19 pandemic exacerbated existing difficulties, contributing to high debt levels and a reduced capacity for developmental programs, which has further strained the well-being of many Zambians.
Aligned with Zambia’s Vision 2030, the Eighth National Development Plan (8NDP) (2022–2026) outlines strategic pathways for economic transformation, job creation, human and social development, environmental sustainability, and good governance. These interventions aim to diversify the economy, create employment—particularly for youth—and address poverty and inequality, all while working towards transforming Zambia into a middle-income country by 2030.
As Zambia marks its 60th anniversary of independence in October 2024, the national conversation centers on inclusive economic growth, youth empowerment, and branding Zambia as a destination open for business. A unified national rebranding strategy has become essential to highlight Zambia’s appeal as an investment destination, promote local innovation, and elevate Zambia’s image on the international stage. A strong branding and marketing campaign that clearly articulates Zambia's opportunities can stimulate investment, showcase Zambia’s unique attributes, and inspire a renewed commitment to national development.
Building on existing branding efforts, the Brand Zambia Initiative (BZI) will bring together government, private sector, local communities, and global partners to craft a compelling, forward-looking narrative. This collaborative effort will spotlight Zambia’s strengths across sectors, unify messaging under a cohesive national brand, and foster cross-sector partnerships to drive inclusive development.
The Zambia Content Creators Bootcamp, as part of BZI, offers a platform to engage 30 young Zambian content creators, equipping them with skills in multimedia storytelling, digital marketing, and ethical content creation. These creators will use digital storytelling to promote Zambia’s tourism, culture, and economic opportunities, helping to shape Zambia’s image both locally and internationally. Through immersive training and hands-on content creation experiences, the bootcamp will empower participants to become ambassadors who highlight Zambia’s rich heritage, diversity, and potential for investment, setting the foundation for a new era of digital brand advocates for Zambia on the global stage.| ii. Objectives of Content Creators Boot camp |
Against this backdrop, UNDP, on behalf of the Government of Zambia, is recruiting professional expertise and services of a media firm for an initial period of 6 months (extension subject to performance) to implement the Zambia Content Creators Bootcamp, providing training, guidance, and tools to 30 young Zambian creators. Through the bootcamp, participants will gain advanced skills in multimedia storytelling, digital strategy, monetization, and content ethics. The firm will lead bootcamp facilitation, support content creation in designated locations, and oversee a post-bootcamp content challenge.
Under the supervision of UNDP Zambia and the UNDP Regional Communications Advisor, this selected firm for this assignment will support the initiative to deliver the following objectives:
Objectives of Brand Zambia
1. Skill Development: Equip creators with advanced techniques in ethical and impactful multimedia storytelling and digital marketing, and brand building and management.
2. Spotlight on Zambia’s Hidden Gems: Utilise immersive learning to eencourage creators to uncover and showcase Zambia as a compelling brand.
3. Brand Ambassadorship: Groom participants into digital storytelling ambassadors who authentically curate content that supports the national brand through well-told stories.
4. Community building: Build a community of practice where Zambia content creators can sustain a collaborative and co-creation mentality that can groom and grow the ideal Zambian narrative that reflects its ambition.
The Assignment:
The selected firm will be responsible for:
1. Planning and Coordination
o In collaboration with at least 4 curated master trainers from the region, develop and finalize the bootcamp program and curriculum, including training modules on multimedia storytelling, digital strategy, media ethics, and content monetization.
o Liaise with UNDP Zambia and the Brand Zambia Technical Working Group to ensure alignment with Brand Zambia’s goals and deliverables.
2. Training and Mentorship
o Engage at least 4 expertfacilitators to lead sessions bootcamp sessions, provide mentorship and participate as judges for the Content Challenge and Ambassador program (See Annex of possible candidates)
o Provide training on video production, audio setup, social media strategy, and monetization(Refer to annex for full list of training modules to be covered)
3. Bootcamp Implementation
o Coordinate logistics, set up training spaces, and manage venue and field visits for 30 participants
o Coordinate logistics, set up training spaces, and manage venue and field visits for 4 faciliators, inclusive of flights, honorarium, exploring additional online facilitators
o Facilitate on-site content creation in Livingstone, Lower Zambezi, and South Luangwa for 30 participants
o Facilitate on-site content creation in Livingstone, Lower Zambezi, and South Luangwa for 4 facilitatorssecuring local collaborations with 5 finalists from content creators challenge finalists.
o Provide and manage equipment, including cameras (Canon M50, Sony ZV1), Google Pixel and iPhone smartphones, and editing software.
4. Content Challenge and Ambassador Program
o Design and implement a content challenge where 30 participants create high-impact short videos and reels promoting Zambia’s destinations.
o Assess content submissions and select five participants to be Brand Zambia Ambassadors, awarded advanced equipment, internships, and a drone certification course.
5. Documentary Production
- Provide a documentary crew to follow participants over the five days, capturing their growth, content creation journeys, and unique interactions with Zambia’s landscapes and communities.
- Support Daily Diary Sessions to allow participants to reflect on personal insights and growth, providing authenticity to the documentary and capturing the transformative power of the Bootcamp. Participants should be expected to document their experiences eg: each day a team will be formed and tasked to document the happenings of the day.
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Documents :
Negotiation Document(s) (Before Accessing other negotiations Document(s), please click on this link)