RFP_020_2025_Natl Conl. Firm designs 23 icons represent NBSAP National Targets
Procurement Process
RFP - Request for proposal
Office
UNDP-LAO - LAO PDR
Deadline
30-Nov-25 @ 11:59 AM (New York time)
Published on
12-Nov-25 @ 12:00 AM (New York time)
Reference Number
UNDP-LAO-00604
Contact
Procurement Unit - lao.procurement@undp.org
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Introduction
Name of Service: National Consultancy Service Firm for designing 23 icons representing the NBSAP National TargetsTo develop a set of 23 distinctive, visually consistent and conceptually relevant icons representing each of the NBSAP National Targets, aligned with the KM-GBF’s visual style and ensuring alignment with UNDP and Government of Lao PDR communication and branding standards.
Scope of Work
1. Concept Consultation and Development:
· Review the 23 NBSAP Global and National Targets and relevant thematic areas.
· Consult with UNDP (NBSAP Project and communications team) to understand the thematic meaning, symbolism, design tone and visual direction for each target.
· Develop a short concept note including sample sketches, art style, color palette, mood board options for approval.
2. Icon Design and Development:
· Develop and design 23 unique icons symbolizing the NBSAP National Targets in both English and Lao Versions (aligned with the KM-GBF Framework).
- Ensure the icons are clear, simple, easily recognizable across different communication platforms.
· Present draft icons for reviews and feedback from UNDP and MAE (Up to three revisions).
3. Quality Assurance and Finalization
· Refine and finalize all icons based on the consolidated feedback.
· Deliver final outputs in editable and print-ready formats.
· Deliver final visual style guide (Outlining usage standards, typography and color references)