| Overview : I. Background In 2017, the United Nations Office for South-South Cooperation (UNOSSC) initiated the South-South and Triangular cooperation (SSTC) among Maritime-Continental Silk Road Cities for Sustainable Development Project (Cities Project). The Cities Project aims to promote SSTC at the city level taking advantage of the strategic opportunities and resources offered by the Belt and Road Initiative (BRI) in advancing the Sustainable Development Goals (SDGs). The Cities Project aligns its support with the engagement and ownership of local authorities and stakeholders. It is designed to provide streamlined services which include demand-driven needs assessment, capacity development, advisory and advocacy, knowledge and technology transfer, expertise and exchange, and implementation and co-financing. The overall objective is to support and incubate thematic and sectoral pilot projects. By August 2020, close to 100 cities and institutions from Africa, Arab States, Asia and the Pacific, the Europe and the CIS regions, and Latin America have partnered with the Cities Project platform and network. COVID-19 has been bringing significant challenges against the global economy. Some traditional sectors of the economy, exemplified by the tourism sector, has been in particular affected by the pandemic, which also brings other socio-economic challenges, such as unemployment and poverty. It is crucial to explore innovative tools that may help reduce these negative impacts and share good practices of these efforts. Aligned with the “Build Back Better” approach and the Cities Project of the UNOSSC, the UNOSSC organizes this webinar series on SSC in Promoting Tourism for Sustainable Development – Cloud Tourism webinar series, inviting representatives of municipal and provincial governments, international organizations, think tanks and research institutions, the private sector and sectoral associations from the global South, to discuss experiences, opportunities and challenges in the recovery of tourism sector. The webinar also aims to provide a platform to share knowledge and good practices in re-building tourism sector through innovative models and approaches and broker partnership among the global South upon the demands of multiple stakeholders. The series of UNOSSC’s webinars on SSC in Promoting Tourism for Sustainable Development - Cloud Tourism are organized in line with the Project annual workplan and Project Board decision to expand collaboration with city government, UN agencies, and IGOs upon the demands of multi- stakeholders in new areas; and to develop knowledge projects and good practices from cities in response to COVID-19 in the thematic focus area of tourism sector. The webinar series are designed to feature proposed thematic areas, including creative economy and tourism, climate change and tourism sector, tourism along the Silk Road cities and countries and small island developing States. II. Objectives The webinar series seeks to engage municipal and provincial governments, international organizations, think tanks and research institutions, private sector and sectoral associations from the global South on South-South cooperation in promoting tourism for sustainable development, to share knowledge and good practices in tourism sector and address the challenges and impacts brought by the COVID-19 pandemic, to: Understand the challenges and impacts brought by COVID-19 to tourism sector; Identify innovative mechanism and share knowledge and good practices to promote SSC in tourism for sustainable development in the context of COVID-19; Facilitate partnership building and South-South cooperation among the global South upon the demands of multiple stakeholders in tourism sector, contribute to the development of tourism city cluster under the Cities project.
III. Main Contents The overall tasks are to record, produce, promote and broadcast, as well as support the design and coordination of three UNOSSC webinars and multimedia knowledge products on SSC in Promoting Tourism for Sustainable Development – Cloud Tourism webinar series, with proposed sub-themes including creative economy and tourism, climate change and tourism sector, tourism along the Silk Road cities and countries and small island developing States. Each webinar should deliver the detailed outputs including: a. Design the poster in English and Chinese for each webinar, with: b. Draft and publish promotional messages and articles through the social media channels for each webinar c. Record, edit, promote and broadcast the full video of each webinar in English and Chinese through promotional channels (full video estimated as 90 minutes/webinar): Recoding and storage of webinar contents from multiple interfaces Design and edit the webinar contents into a complete webinar knowledge product, with montage of different interfaces, front and back cover page, headings and title bars and separate Chinese and English soundtracks, etc. Promote and broadcast the full videos through domestic and international broadcasting channels
d. Edit and promote short promotional videos of each webinar in English and Chinese through promotional channels (short video estimated as 5 minutes/webinar) - Design and edit the webinar contents into a short promotional video, with montage of different interfaces, front and back cover page, headings and title bars and separate Chinese and English soundtracks, etc.
- Promote the short videos through domestic and international social media channels
e. Develop a summary report reflecting the site traffic data and key results upon broadcast of each webinar, and final product submitted and uploaded to UNOSSC knowledge platform. |
