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CFP-107 Mobile Game Application Revenue Management (Responsible Party Agreement)
Procurement Process :CP-QB-FBS - Call for Proposal – Quality Based Fixed Budget
Office :UNDP Country Office - PHILIPPINES
Deadline :17-Dec-21
Posted on :19-Nov-21
Development Area :OTHER  OTHER
Reference Number :85907
Link to Atlas Project :
00106358 - Biodiversity Finance Initiative (BIOFIN) Phase II
Documents :
Solicitation Document
Bidders Forms
Terms of Reference
Bid Bulletin 1
Bid Bulletin 2
Bid Bulletin 3
Overview :



Since 2014, the United Nations Development Program through its Biodiversity Finance Initiative (BIOFIN) Project, has been supporting the Philippine Government in articulating the financial resources it needs to maintain a healthy biodiversity portfolio in-country. In particular, BIOFIN in collaboration with Department of Natural Resources Biodiversity Management Bureau has conducted the following assessments:  1) Policy and Institutional Review (PIR); 2) Public and Private Biodiversity Expenditure Review (PPBER); 3) Assessment of financial needs (cost and gap analysis of implementing Philippine Biodiversity Strategy and Action Plan (PBSAP)).  These assessments significantly contributed to the development of a Biodiversity Finance Plan. 

Based on insights gained from the results of the three BIOFIN assessments, this Plan acknowledges the importance of tapping additional financing to support the biodiversity agenda of the Philippines, mainly through its National Biodiversity Strategy and Action Plan (PBSAP), referred to henceforth in this Plan as the Philippine Biodiversity Strategy and Action Plan (PBSAP). This Plan is cognizant of the parallel challenges that could not be addressed by generating financing alone: thus, the Plan transcends the focus on generating additional resources and also identifies a range of “finance solutions” that leverage finance, fiscal and economic tools and strategies to improve the outcome of biodiversity objectives in the country. Financing solutions include a range of transformative actions: generating more financing to fund the PBSAP or associated planning documents; appropriate attribution of biodiversity expenditures in the budget; attaining cost effective budget execution by eradicating overlaps in biodiversity functions; eradicating expenditures that continue to or aggravate dissipation of biodiversity resources; and paving the groundwork for a responsive policy environment through greater awareness on biodiversity and biodiversity financing and enhancing institutional support towards monitoring of PBSAP. 

One of the finance solutions identified to mobilize resources is a mobile gaming application.  Developed in 2020, a mobile gaming application called “Animal Town” is a simple, casual simulation game where the user plays as a new recruit in a biodiversity advocates team to help a group of talking animals manage a town to efficiently conserve biodiversity.  It features quests (dispatch, scenario and daily) and biodiversity trivia to inform and educate its users. Revenues generated by the game app and its peripherals (in-game purchase and ads) will be directed to priority biodiversity conservation projects of the Biodiversity Management Bureau (BMB) of the Department of Environment and Natural Resources (DENR).

The UNDP shall donate the mobile game app to the DENR particularly to the BMB.  Given restrictions to government vis-a-vis resource mobilization, the BMB and the UNDP shall select an NGO partner to manage revenues generated by and promote the game application.   


Dear Sir/Madam:

We kindly request you to submit your Proposal for the Mobile Game Application Revenue Management (Responsible Party Agreement).The Terms of Reference is attached as Annex 1. 

Please be guided by the forms attached hereto as Bidder Forms, containing annexes 2 to 6, in preparing your Proposal.  

Proposals may be submitted on or before Friday, December 17, 2021 1 8PM Manila, (5AM EST) via email at Email Subject Line: CFP-107 BIOFIN Game App .


The following documents must be submitted for the submission to be considered: 

1) Proposal of the NGO/CSO -please include Annex 6 table (see below)
2) Request for Information Sheet (Annex 2) and accompanying support documents
3) Capacity Assessment Checklist, CACHE (Annex 3) and accompanying support documents
2) CVs of proposed key personnel. Please refer to CV template (Annex 4)
3) Financial Proposal – please refer to Annex 5
4) Other documents to support the proposal submission

Only one submission per organization is allowed. Once the application is complete and submitted, revised versions of proposal documents will not be accepted. 


Potential applicants should refer to the “Frequent Asked Questions” posted in UNDP’s website.
For additional questions about the Call for Proposals Guidelines or application forms, please e-mail Email Subject Line: CFP-107 Game App Inquiry
Note: UNDP reserves the right not to fund any proposals arising from this Call for Proposals


UNDP implements a policy of zero tolerance on proscribed practices, including fraud, corruption, collusion, unethical practices, and obstruction. UNDP is committed to preventing, identifying and addressing all acts of fraud and corrupt practices against UNDP as well as third parties involved in UNDP activities.
and for full description of the policies
In responding to this Call for Proposals, UNDP requires all Proposers to conduct themselves in a professional, objective and impartial manner, and they must at all times hold UNDP’s interests paramount. Proposers must strictly avoid conflicts with other assignments or their own interests, and act without consideration for future work. All Proposers found to have a conflict of interest shall be disqualified. Without limitation on the generality of the above, Proposers, and any of their affiliates, shall be considered to have a conflict of interest with one or more parties in this solicitation process, if they:
* Are or have been associated in the past, with a firm or any of its affiliates which have been engaged UNDP to provide services for the preparation of the design, Terms of Reference, cost analysis/estimation, and other documents to be used in this competitive selection process;
* Were involved in the preparation and/or design of the programme/project related to the services requested under this Call for Proposals; or
* Are found to be in conflict for any other reason, as may be established by, or at the discretion of, UNDP.
In the event of any uncertainty in the interpretation of what is potentially a conflict of interest, proposers must disclose the condition to UNDP and seek UNDP’s confirmation on whether or not such conflict exists.